Cheers to 2025
January 5, 2025
Every New Year holds promise, as though it is any different from the turn of
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel. Your tone is the vehicle for that feeling.”
Several years ago, I was invited to a high-stakes corporate retreat in Lagos. The keynote speaker was a brilliant strategist, a man whose mind I deeply respected. He had spent months preparing a presentation that was supposed to redefine the company’s trajectory for the next decade. The content was flawless. The slides were immaculate. But within ten minutes of him taking the stage, I looked around the room and saw half the audience discreetly checking their phones, while the other half fought a losing battle against heavy eyelids.
What went wrong? It wasn’t his body language—he stood tall and confident. It wasn’t his words—they were meticulously chosen.
It was his TONE.
He delivered a visionary, future-altering strategy in the exact same flat, monotonous drone one might use to read a grocery list. There was no passion, no urgency, no variation. He had the right words, but he played them on the wrong instrument. That day, a multi-million Naira strategy died a quiet death, not because it lacked merit, but because it lacked music.
In our previous article, we explored the first of the Five Pillars of Public Speaking Mastery: LOOK (Authority & Presence). Today, we dive into the second, and perhaps the most emotionally resonant pillar: TONE (Influence & Connection).
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel. Your tone is the vehicle for that feeling.”
Decoding the TONE Pillar
If your LOOK is the foundation of your authority, your TONE is the engine of your influence. Tone is not just about having a “good voice.” It is the strategic manipulation of volume, pitch, pace, and pauses to inject emotion and meaning into your words.
Research by Professor Albert Mehrabian indicates that while 55% of communication is visual, a staggering 38% is vocal. Only 7% is the actual words you use. When your tone contradicts your words—for example, saying “I am thrilled to be here” in a flat, bored voice—the audience will always believe the tone over the text.
To master the TONE pillar, you must learn to play your voice like an instrument. Here are the four critical elements you must control:
- The Power of Pace (Rate of Speech) Nervous speakers almost always speak too fast. They rush through their content as if apologizing for taking up the audience’s time. Speaking too quickly signals anxiety and makes complex information impossible to digest. Conversely, speaking too slowly can drain the energy from a room.
The master speaker varies their pace strategically. When sharing an exciting vision or a rapid sequence of events, speed up slightly to build momentum. When delivering a profound truth, a complex data point, or a critical call to action, slow down. Let the gravity of the words settle over the audience.
- The Dynamics of Volume Volume is not just about being loud enough to be heard at the back of the room; it is a tool for emphasis. Many professionals believe that to show authority, they must project a booming, aggressive voice at all times. This is exhausting for the listener.
Instead, use volume dynamically. Raise your voice to project confidence, passion, and energy during key rallying points. But do not underestimate the power of dropping your volume. Leaning in and lowering your voice to a near-whisper forces the audience to lean in with you. It creates an atmosphere of intimacy, secrecy, and profound importance.
- The Melody of Pitch Pitch refers to the highness or lowness of your voice. A monotone delivery—staying on one single pitch—is the fastest way to put an audience to sleep. It signals a lack of emotional investment.
When you ask a question, your pitch should naturally rise at the end. When you make a definitive statement, your pitch should drop, signaling finality and authority. (Notice how news anchors drop their pitch at the end of a broadcast). Injecting melody into your voice keeps the audience’s brain engaged, as it constantly processes the changing auditory landscape.
- The Mastery of the Pause The most powerful sound in public speaking is silence. Most amateur speakers are terrified of dead air. They fill every gap with “um,” “ah,” or “you know.”
The master speaker weaponizes the pause. A pause before a key statement builds unbearable anticipation. A pause after a profound statement allows the audience to absorb its impact. A pause after a joke allows the laughter to swell. Silence is the canvas upon which your words are painted. Do not be afraid of it; own it.
“The right word may be effective, but no word was ever as effective as a rightly timed pause.” — Mark Twain
The Generational Nuance in Tone
Just as with body language, different generations respond to tone differently. Senior executives and older professionals often equate a measured, deep, and steady tone with competence and stability. They appreciate gravitas. Younger professionals (Gen Z and younger Millennials), however, are highly attuned to authenticity and conversational tones. They reject the “corporate broadcaster” voice as artificial.
The modern master speaker bridges this gap by adopting a tone of “elevated conversation.” You are not delivering a rigid lecture; you are having a passionate, authentic conversation with five hundred people at once.
Your Practice Task: The “Nursery Rhyme” Emotion Test
To master the TONE pillar, you must break the habit of relying on words to convey emotion. Here is your practical task for this week:
- Take a simple, well-known nursery rhyme (e.g., “Mary Had a Little Lamb” or “Twinkle Twinkle Little Star”).
- Stand in front of a mirror or record yourself on your phone.
- Deliver the nursery rhyme three different ways, using only your tone to convey the emotion:
- Delivery 1: As a tragic, heartbreaking eulogy. (Slow pace, low pitch, soft volume, long pauses).
- Delivery 2: As an urgent, terrifying warning. (Fast pace, intense volume, sharp pitch variations).
- Delivery 3: As a joyous, triumphant victory speech. (Loud volume, rising pitch, energetic pace).
If you can make “Mary Had a Little Lamb” sound terrifying, you have begun to master your tone.
Your voice is the most powerful tool you possess. It can soothe, it can terrify, it can bore, and it can inspire. When you align your LOOK with a masterful TONE, you become magnetic.
In our next article, we will explore the third pillar: FEEL, and how to inject genuine passion and authenticity into every presentation. Until then, remember: it is not just what you say, it is the music you play while saying it.
Akin Akingbogun is a renowned public speaker, trainer, and the visionary behind Eloquence Unfiltered, a transformative public speaking masterclass launching August 22, 2026, at the MUSON Centre, Lagos.
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1 thought on “The Five Pillars of Public Speaking Mastery: Pillar 2 – TONE”
“Silence is the canvas upon which words are painted”….. I truly appreciate the richness I’ve experienced from this write-up.
Thanks omo Akin!